Top 5 Fashion Games on iOS in Africa: Q4 2021 Performance

In the fourth quarter of 2021, the top 5 fashion games on iOS in Africa showcased varied performance trends in weekly downloads, revenue, and active users. Here's a breakdown of the key metrics for each app, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate throughout the quarter, peaking at around $9.5K in the last week of December. Weekly downloads experienced a downward trend, starting from 12.8K in late September and closing the year at 3.6K. Weekly active users also declined from 80.8K to 58.2K over the same period.

Covet Fashion: Dress Up Game by Crowdstar LLC had a notable increase in weekly revenue, reaching approximately $4K in early November before ending the year at $2.5K. Downloads spiked to 1.6K mid-December but dropped to 349 by the end of the month. Active users remained relatively stable, fluctuating between 1.6K and 2.4K.

Pocket Styler: Fashion Stars from Nordcurrent UAB experienced a steady rise in weekly revenue, peaking at around $1.4K in the final week of December. Downloads showed a similar trend, with a high of 2.1K in mid-October and a low of 770 in the last week of December. Active users saw a slight decrease from 5.3K to 4.5K throughout the quarter.

Producer: Choose your Star by Amrita Studio had its weekly revenue peak at $856 in mid-October, before fluctuating and closing the year at $506. Downloads were highest at 1.2K in the final week of December, after a low of 165 in mid-October. Active users showed an upward trend, starting at 1.3K and ending at 1.7K.

Makeover Games: Makeup Salon from Salon™ saw stable weekly revenue, ending the quarter at $589. Downloads remained consistent, peaking at 1.9K in the last week of December. Active users increased slightly from 2.8K to 2.6K over the quarter.

For more detailed insights and trends, visit Sensor Tower.